i was 15 i was depressed. I couldn't get anything
going. I wanted to sew, sing, draw, paint, crochet,
shop, be cute, wear makeup (the right way) wear
cute clothes (that didn't make me look silly)
write stories and well....get something going.
I spent days upon days locked away in my room
staring at the walls wondering if i would ever
find my 'thing'. My niche. My 'something'. Anything.
Any kind of creative outlet....and oh i was beyond
15 was awful.
But i was determined to NOT give up at least trying.
I always had the notion that persistance was key
and that sooner or later something would break.
But this went on for years. In fact, until the
summer before my 19th birthday.
And then something happened. It was around then
that one day i woke up to find myself obsessed
with hats. consumed was more like it. I decided
to take a few milinary classes at the local college.
I bought some funky fabric and well, started sewing.
Around town i becamse the 'weird hat girl'
Oversized hats made out of upolstery fabrics with
big plastic roses pinned on the front. Floppy
hats made out of canary colored faux fur and so
on... I sold a bunch to friends, then to their
friends, then to some stores.
Then I got tired of hats and moved on to halter
tops and wrap dresses and wrap skirts. I would
bike to my waitressing job in yellow skirts made
out of curtains and hats cut from dads robe. I
had so much fun and didn't care how I looked funny
because, hey, I was expressing myself! I mean
thats what it's all about right? And the people
who wore my stuff felt fun too and that made me
feel all gushy and rad inside.
Then one day I met this guy who had a local skate
company. We decided to join forces and start a
girls clothing line! And like, I was 19 and up
for anything so....
POOT! was born in 1991. "...a pioneer in
the girly sportswear industry." Home of the
world famous "girls kick ass!" slogan
and girls kick ass! lifestyle movement. Suddenly
i found myself with a 'vision' and a strong one
at that. A vision, drive, a creative outlet and
.... well i was about to find my 'thing'
POOT! was practically a overnight sucess! Never
before had girls clothes been sold in skate shops!
Never before had girls had their own streetwear
line just for them! And designed by a girl just
like them who also needed plenty of fun and comfy
and cute clothes!
Fans were a plenty and letters poured in and in
- so we launched FOXY in 1993, originally a POOT!
fan zine. But it didn't take long for FOXY to
grow into a cult favorite among the girlie set
and the teen girl magazine world.
So, Clea Hantamn aka SUPER CLEA was brought in
to run the zine and before I knew it, we launched
it on line!
FOXY.com became known as "the first on-line
girl teen presence" (um, hello its was only
1994!) WIRED Magazine ran a full page color photo
and interview with me and Clea! The printed FOXY
went color and was soon was distributed throughout
skateboard shops and Urban Outfitters worldwide
while FOXY.com was on every 'cool link list' on
every girls homepage and in every teen magazine
Soon after that CHOES was launched, the POOT!
line of shoes and the first ever girls sportwear
/ skate shoe.
From monthly ads in PAPER magazine, handfuls of
trade shows, dozens of interviews, tons of mail
order catalogs, thr first of the POOT! sales on-line,
two fabulous °VIVA LA FEMME! fashion shows, a
fan base of thousands of girls (aka: POOT! GIRLS)
worldwide, hundreds of emails a day and well 4
clothing lines a year POOT! and 4 FOXY's later......
Suddenly my frustration from my teen years seemed
all worth it when i got fan mail: "hi keva
i just want to tell you how much i love my POOT!
tee shirt and whenever i wear it i feel like a
Suddenly those years of depression all seemed
worth it because they gave me the fuel i needed
to do POOT! and to make it all that it was. And
i found myself in a position to help other 15
year olds express themselves via POOT! or FOXY
involvement. POOT! offered a freedom to girls
to 'be real girls' to express themselves, to be
a part of something, to belong, to contribute
(design a POOT! logo contests to be a POOT! model
and so on)and well making a girl happy and proud
of who she is and giving her the tools to be who
she wants to be, well thats my thing. my niche.
And well, i just have to say that POOT! was one
of the best things i've ever done. Plus i got
to meet Clea, who shared with me all her feelings
about when she was 15 and they were like almost
the same and well, and she felt the same way about
FOXY as i did and well, keep reading....
After POOT! I branched out into the world of advertising
as ART DIRECTOR with the Lambesis Agency. (home
of the L Report)
For almost 3 years I concepted and helped to create/
launch and market such campaigns and brands as
Love's Baby Soft, Fetish Cosmetics, Astrologie,
Bebe, Levis and Airwalk.
During this time i also did some zines and mag
stuff (SWEETIE /JUMP / TEEN), consulted for some
big wig teen companies and then following that
I once again joined forces with Superclea to write
a few books (HarperCollins fall / spring 2000)
Brimming with excitment over the book writing
we decided to form MACHACA, our very own teen
Following is a pictorial of my favorite POOT!
stuff and fun FOXY memoribilla. Plus some other
So, ok thanks and gracias for checking out my
site and don't forget ...
GIRLS KICK ASS!